Manchester agency R.O.EYE was presented with the 2018 Northern eCommerce Innovation Award for its attribution platform, SingleView. The platform, which is being used by clients of R.O.EYE including Harveys, Bensons for Beds and juliancharles.co.uk, won in a hotly contested field celebrating the very best in eCommerce and online retailing... Read more.
Two weeks ago, the Facebook attribution system was released after being in Beta for more than a year. The system allows marketeers to analyse and examine their campaigns across multiple devices and across the whole Facebook Family – including Instagram, Facebook, Messenger, and the Audience Network.
If you have already... Read more.
Believe it or not, yes there is a loose association between these two very disparate subject matters - football and attribution.
Unless you’ve been living with your eyes closed over the Summer, you may have witnessed Belgium reaching the semi-finals of the World Cup and then going on to beat... Read more.
One of the largest pain points that is observed within the agency is understanding the true value of Display campaigns. Two questions that are regularly asked are, “Is Display incremental?” and, “Would we have got this sale anyway without Display campaigns running?”
As a lot more focus is placed upon... Read more.
In a fairly low key announcement this week, Google announced it would no longer be providing DoubleClick IDs from its ad server (DCM) and DSP (DBM).
Given the current industry focus on GDPR compliance, it’s not hugely surprising that Google would take this approach. Arguably, sharing data at this granular... Read more.
Many of our clients within the performance marketing space talk to us about their desire to recruit new customers – people who fall within their target audiences but have yet to trade with them.
By understanding the differing journeys new customers take, advertisers can optimise their media channels accordingly. Sounds simple... Read more.
R.O.EYE's latest survey identified that recording and acting on performance data was the number 1 priority for marketers right now; however, our findings showed that some marketing managers are still not leveraging the power of data. A large amount are not understanding the customer journey on the path to sale,... Read more.
Q&A with Awin, August 2017
As part of the Q&A series with new and emerging technologies, R.O.EYE speaks with Awin to discuss Monotote. In its simplest terms, Monotote enables consumers to transact on publisher's sites without the need to click through to the merchant site.
Equipped with a crystal ball, Account Director Chris... Read more.
R.O.EYE have spent years perfecting the art of growing and optimising client's businesses online. This latest insight piece focuses on four core steps to kick-starting a mature affiliate program, from reviewing stage, all the way to testing new ideas and ensuring that they're measured properly:
First place to start: ensure to take... Read more.
R.O.EYE work with a number of restaurant companies who are looking to drive consumer footfall into store on a CPA (voucher redemption) basis.
R.O.EYE are able to offer real time voucher issuances to potential customers. We reach these customers by taking out ad placements via our network of... Read more.