Social campaigns that perform

Performance Social

From a performance perspective, a challenge R.O.EYE is constantly presented with is "how can advertisers target niche audiences cost effectively in a scalable manner?" Social networks offer ideal environments to locate and target audiences based on their profile, behaviours and likes.

R.O.EYE is helping HMV reach niche online communities to drive DVD sales. We're using a lot of social channels to educate appropriate audiences about new, exclusive and relevant releases.

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