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Using digital platforms to drive offline sales

Harvester ยท Case Study

Objectives

  • Generate Summer footfall
  • Link online activity through to offline (in restaurant) sales
  • Performance based solution
  • Establish a scalable publisher network

Solution

  • Harvester provided an offer hosted on R.O.EYE voucher distribution platform
  • Eagle Eye AIR platform provides unique codes
  • Generated unique QR codes to improve POS processing
  • Real-time campaign performance
  • R.O.EYE leveraged its publisher network

Results

  • Over 17,000 codes issued and 7,523 codes redeemed in 25 days
  • 48% redemption rate
  • Real-time tracking of marketing spend to evaluate
  • Single customer view from issuance through to redemption, allowing for remarketing