R.O.EYE uses referral, affiliate and social channels to generate sales for clients. We know where customers reside across relevant digital platforms. So we use technology which tracks every online engagement those customers have. We then trade inventory in a manner which is profitable for our clients so they scale and succeed. And we do this for a host of corporate advertisers who are using digital platforms to drive online and offline sales.
Originally borne out of the affiliate sector, our DNA is focused on driving traffic that is qualified, scalable and delivers results. This is achieved through marrying client objectives and target audience profiles with relevant traffic. As R.O.EYE has been sourcing traffic for advertisers since 2004, it understands exactly how to locate and target audiences. The majority of its clients wish to minimise their risk and trade on a performance-only basis. R.O.EYE understands this but also knows that if clients wish to target audiences and genuinely scale their activity, they may need to buy media using a variety of trading metrics. Through its proprietary scheduling and reporting platform, SingleView, buyers are able to understand the value and contribution every media buy drives in terms of:
Two focussed services
Separately they uncover tales
Together, they show the whole story
Simply collating data-points will only build larger databases. Our propriety reporting tool, SingleView, has been evolving since 2004 to enable media planners and buyers to ensure that their media buys meet the specific requirements and objectives of their clients.Read more >
Attributing media sources has long been a conundrum for digital marketers. In order to scale a campaign, true publisher value cannot simply be derived from a last click. So we've built a tracking and analytics platform, which understands, measures and reports the value driven by media partners at every stage of a user's journey.Read more >
A large number of R.O.EYE’s clients are 'bricks and mortar' businesses who have significant retail estates as well as transactional websites. With advertisers adopting omnichannel views of their businesses, R.O.EYE has been using digital media to not only drive digital events but to use online media to drive measurable offline activity.
R.O.EYE has been a pioneering force in using online media to drive offline activity. Through its proprietary voucher distribution platform, Voucher Vending, R.O.EYE has partnered with issuance and redemption partners to enable it to create and distribute fully trackable vouchers online, which can be redeemed and tracked offline.