R.O.EYE
Customer Insight
Media Trading
Our Clients

Focused on Results

We are R.O.EYE. We are experts in media trading, and digital channel insight. Our trading activities are best in class. Affiliates, Social, Programmatic and more... we nail it. ROI is not just in our name, it’s in our DNA. At the heart of our business lies a very special proprietary tool, able to optimise digital media performance and improve ROI on a whole new level.

Read about our approach

Focused on knowledge

To optimise performance channels we have to understand what’s happening across all digital channels. We built and perfected a knowledge platform to do that. That was just the beginning. It acts like a truth serum for customer behaviour, generating degrees of insight previously available only to the largest organisations. This level of knowledge is now accessible to every marketing department.

Read about knowledge and insight

Focused on channel management

Our AI-driven Multi-Touch Attribution tool enables our account teams (or yours) to enhance the performance of your digital activity. Using experience and technology, R.O.EYE can scale and enhance performance channels whilst delivering the sharpest ROI.

Read about channel management

Focused on you

Our clients usually share two characteristics - they sell online, and have a need to drive sales from existing and new customers. We are proud to be able to say we have generated impressive results for clients of all shapes and sizes, across various industry sectors.

Please read on and see how we’ve made a difference.

Read our case studies

Our Services

R.O.EYE deliver two core services to clients:

Knowledge and Insight

Our Knowledge and Insight division enables senior marketers to understand customer buying behaviour. We have disrupted the market by opening up access to Insight of a kind previously available only to Tier 1 brands with deep pockets. Providing answers based on real-world behaviour, at an incredibly granular level.

This visibility across all online channels tells us precisely where to invest budget for the best return on investment – irrespective of marketing channel.

Channel Management

Our Media Trading division serves clients who demand best-in-class performance media buying. We drive traffic that is qualified, scalable, and drives results across affiliate, influencers and referrals, paid social programmatic display, and PPC channels.

Our insight and media services are inter-dependent. Each enhances the effectiveness of the other.

This symbiotic relationship is the key to our ability to maximise incremental returns, and achieve your marketing objectives.

You're in great company

Harveys Case Study

Discovered the consideration cycle for a sofa was 3 days rather than 3 weeks

Learnt the consideration cycle for a sofa was 3 days rather than 3 weeks

Debunked myths about customer behaviour

Improved ROI by 33%

TV, press and digital budgets were re-weighted

Read the case study

musicMagpie Study

Optimising paid social on every metric

72.8% lower CPC

Conversion rate almost doubled, at 93%

Reduced the cost of sale in the first year by 44.61%

Read the case study

News & Opinions From R.O.EYE Towers

What we can learn from the Belgium football team about Attribution

Blog

Believe it or not, yes there is a loose association between these two very disparate subject matters - football and attribution. Unless you’ve been living with your eyes closed over the Summer, you may have witnessed Belgium reaching the semi-finals of the World Cup and...

Understanding the true value of Display Campaigns

Blog

One of the largest pain points that is observed within the agency is understanding the true value of Display campaigns. Two questions that are regularly asked are, “Is Display incremental?” and, “Would we have got this sale anyway without Display campaigns running?” As a lot...

5 reasons to move to a multi-touch attribution model

Article

Since the very beginning, success of online channels has always been judged on a last-click model. In our discovery of demonstrating the value of affiliate traffic on a non-last click basis, some of our clients have since moved to a Multi-touch Attribution model. This...

Google To Stop Providing DoubleClick IDs To Advertisers

Blog

In a fairly low key announcement this week, Google announced it would no longer be providing DoubleClick IDs from its ad server (DCM) and DSP (DBM). Given the current industry focus on GDPR compliance, it’s not hugely surprising that Google would take this approach. Arguably,...

Using Performance Marketing To Target New Customers

Blog

Many of our clients within the performance marketing space talk to us about their desire to recruit new customers – people who fall within their target audiences but have yet to trade with them. By understanding the differing journeys new customers take, advertisers can optimise their...

Maximise Sales by Understanding the Customer Journey

Blog

R.O.EYE's latest survey identified that recording and acting on performance data was the number 1 priority for marketers right now; however, our findings showed that some marketing managers are still not leveraging the power of data. A large amount are not understanding the customer journey...

Q&A: R.O.EYE Speaks to Awin about Monotote

Blog

Q&A with Awin, August 2017 As part of the Q&A series with new and emerging technologies, R.O.EYE speaks with Awin to discuss Monotote. In its simplest terms, Monotote enables consumers to transact on publisher's sites without the need to click through to the merchant site. Equipped with a...

Mature Affiliate Program? Follow this Step-by-step guide

Blog

R.O.EYE have spent years perfecting the art of growing and optimising client's businesses online. This latest insight piece focuses on four core steps to kick-starting a mature affiliate program, from reviewing stage, all the way to testing new ideas and ensuring that they're measured properly: Review First place...

Engage with Restaurant Customers this August and September via R.O.EYE

Blog

The Scenario R.O.EYE work with a number of restaurant companies who are looking to drive consumer footfall into store on a CPA (voucher redemption) basis. The Solution R.O.EYE are able to offer real time voucher issuances to potential customers. We reach these customers by taking out ad...

Focused on Results

Focused on knowledge

Focused on channel management

Focused on you

Our Services

Knowledge and Insight

Channel Management

You're in great company

Harveys Case Study

Discovered the consideration cycle for a sofa was 3 days rather than 3 weeks

musicMagpie Study

Optimising paid social on every metric

News & Opinions From R.O.EYE Towers

What we can learn from the Belgium football team about Attribution

Understanding the true value of Display Campaigns

5 reasons to move to a multi-touch attribution model

Google To Stop Providing DoubleClick IDs To Advertisers

Using Performance Marketing To Target New Customers

Maximise Sales by Understanding the Customer Journey

Q&A: R.O.EYE Speaks to Awin about Monotote

Mature Affiliate Program? Follow this Step-by-step guide

Engage with Restaurant Customers this August and September via R.O.EYE

What Our Clients Say

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