About

Why we exist

If you sell online, and need to drive sales from existing and new customers, we should be talking.

If you wish you had access to the kind of customer journey insight that industry leaders can afford… we should be talking.

We will improve your online sales effectiveness. Guaranteed. 100%.

Our vision

The philosophy of our company is embedded in our name. Since our foundation in 2004 we have dedicated ourselves to optimising digital media performance. Our founder Mark was, and is, relentless about that. It’s all about the ROI.

Our ability to deliver ROI is what fuels our success, and this ability derives from our sophisticated proprietary platform, SingleView.

But SingleView turns out to be way more capable than even we had anticipated. Founded on real world, real-time transactional data, it is no less than a truth serum for your customer behaviour. This ability to see the truth is the Eye in ROI. It reminds us that insight matters, and that insight is not a merely mechanical function - it demands human skills and experience to interpret the data. Without it, you’re flying blind.

Our Values

Our values underpin the agency, representing both our identity and our promise to clients and suppliers alike.

Each R.O.EYE member of staff not only has to live and breathe digital, but be able to demonstrate our core values in each campaign, each conversation and each action.

Brave

The ability to ask the tough questions, to make the right decision in a split-second; to suggest a better way. R.O.EYE seeks to be courageous and be brave, and never satisfied.

Curious

R.O.EYE believes that obtaining a deep understanding of our clients’ goals brings out the best in everyone. Asking the right questions and being inquisitive establishes a better bond and helps understand new ways that we can deliver outstanding results.

Supportive

Supportive of one another and our stakeholders. Working as a team with focus, R.O.EYE can actively tap into everyone’s strengths to go further.

Reliable

Trust is everything, especially in affiliate and social marketing where it can be lost in an instant. Being reliable is at the heart of how we operate. We say what we do, and we do what we say.

Driven

Driven to succeed. To make a difference. To grow. To achieve the best possible ROI for clients.

Our Leadership Team

At the beating heart of a successful agency is a string integrated senior leadership team. Led by Mark Kuhillow, R.O.EYE's founder many years ago, we provide solutions to the toughest business challenges, develop strong, meaningful relationships to drive forwards.

Mark Kuhillow

Founder

Starting my career in traditional media in the last century (how old does that make me feel?), I worked in press and broadcast before ‘going online’ in 1999.

I am passionate about digital media and its ability to connect consumers with consumers. A dyed-in-the-wool direct marketer, I love working with our teams and clients to understand campaign data and how insights drive strategy, deploying campaigns, understanding campaign data...

Tim Hall

Head of Insight

Hi I’m Tim and I look after the analytical insight within R.O.EYE.

I’ve worked in a range of roles connected with BI and analytics for 20 years, developing big data insights at Auto Trader prior to joining R.O.EYE. My role is all about delivering actionable insight to our clients, either through consultancy or via our proprietary SingleView platform.

Karen Jones

CFO

Hi I’m Karen. I make sure everything at R.O.EYE runs smoothly. I originally trained as a Chartered Accountant with PwC then spent several years with Ernst & Young in corporate finance. Latterly I have been involved with a number of growing businesses; moving into the exciting digital marketing world a couple of years ago.

No two days are ever the same!

James Skelland

CTO

Hi I’m James and I look after all things tech, tracking & data. This covers developing (and often breaking) new technologies, fixing people's "slow internet" and everything in between! I've been in the digital marketing industry for 10 years now, working on various exciting martech projects for many top global online brands. Prior to making the leap to digital marketing, I worked in the slightly more corporate world of insurance, as well as developing the ecom platform for a startup.

Chris Blower

Head of Business Development

Hi, I’m Chris, I find solutions for clients who wish to drive more sales online. I speak to new clients who wish to meet their online objectives, whether that’s through social, affiliate, programmatic, or through our data consultancy services. One of the old guard at R.O.EYE, I have 10 years’ experience online – mostly around performance marketing techniques. You’ll most likely see me playing football, cycling, doing a mud-run, or trying the newest, hippest craft bar in the city.

Our Careers

We’re always on the lookout for top talent to support our services and ambitious agency plans.

Drop your CV into info@roeye.com and keep your eye on this page for any new openings.

Current Vacancies

Biddable Media Executive

Location - Central Manchester

R.O.EYE is an ambitious and growing digital agency based in the centre of Manchester. We are experts in media trading and digital channel insight. We have over 15 years of performance marketing experience including some of the UK’s leading brands; Harveys, Bensons For Beds, Thorntons, HSS Hire, Scan Computers and Best Western to name a few; all of whom sell on-line and have a need to drive sales from existing and new customers.

Media Trading, whether this be Paid Social, Programmatic Display, PPC or using Affiliates sits at the heart of everything we do. To ensure our digital media trading is best-in-class, all our account teams use our award-winning technology platform, SingleView. In addition our Account Managers and Account Executives are supported by an in-house Insight & Data Science team that underpin all strategic and tactical decisions.

Due to a recent internal promotion we’re looking to expand our Biddable Media team. The Biddable Media Executive will report into the Biddable Media Manager.

We like creative people, who can propose new solutions that will make a difference. We encourage new exciting ideas, and thrive on collaboration. As a small team, every individual is able to make a tangible difference to everything we do; from what platforms we work on, our working practices, even what brand of coffee we stock in the kitchen!

Your role will consist of

  • Setting up and running Paid Social or Programmatic Display media advertising campaigns
  • Biddable media account development, bid augmentation and ad-copy testing approaches
  • Strengthening planning, application and intensification of biddable media campaigns in collaboration with the Biddable Media Manager
  • Reviewing Biddable Media activity against KPIs
  • Testing and enhancing paid activity
  • Scrutinising and acting upon insights
  • Managing campaign budgets
  • Keeping abreast of the latest developments within the advertising platforms
  • Putting forward innovative ways of deploying campaigns that generate a profitable return
  • Providing clients with reports and insights
  • Providing proactive support for the Account Management team and the Biddable Media Manager
  • Helping with presentation compilation for both existing and new business meetings
  • Assisting with ad-hoc tasks as required by the business

What you bring to the team

  • Ideally some previous experience within an agency, in-house or media owner environment, with involvement around paid channels
  • You are highly motivated and driven to ensure clients objectives are exceeded
  • Good level of business acumen
  • Proactivity and a creative mind-set with the ability to make things happen
  • A team player
  • Strong analytical skills; competent when manipulating data or assessing trends
  • Efficiency and organisation with high levels of attention to details
  • Good verbal and written communication skills
  • Be someone who embraces and endorses on a daily basis the R.O.EYE core values: Brave, Curious, Driven, Reliable and Supportive

Benefits

We offer:

  • Setting up and running Paid Social or Programmatic Display media advertising campaigns
  • Biddable media account development, bid augmentation and ad-copy testing approaches
  • Strengthening planning, application and intensification of biddable media campaigns in collaboration with the Biddable Media Manager
  • Reviewing Biddable Media activity against KPIs
  • Testing and enhancing paid activity
  • Scrutinising and acting upon insights
  • Managing campaign budgets
  • Keeping abreast of the latest developments within the advertising platforms
  • Putting forward innovative ways of deploying campaigns that generate a profitable return
  • Providing clients with reports and insights
  • Providing proactive support for the Account Management team and the Biddable Media Manager
  • Helping with presentation compilation for both existing and new business meetings
  • Assisting with ad-hoc tasks as required by the business