Blog

Using Affiliates Strategically to Drive Seasonal Sales

July 15, 2019

Being an agency obsessed on answering the question of incrementality and driving valuable seasonal sales, clients often ask how it is possible to produce a media laydown plan geared for scalable growth across the online mix. In a recent White Paper, “Do Affiliates Drive Incrementality”, R.O.EYE investigated how different affiliate... Read more.

Lifting the Lid off Affiliate Customer Journey Lengths

July 2, 2019

Hot on the heels of R.O.EYE’s investigation into whether affiliates drive incrementality, the latest release of R.O.EYE’s Attribution Platform, SingleView, enables its customers to view each individual customer journey path from the top of the funnel, moving down through to conversion. Before we lift the lid on what we’ve learnt... Read more.

Global Affiliate Network Awin Announces Exclusive Partnership with SingleView

June 14, 2019

The global affiliate network Awin yesterday announced an exclusive partnership with the SaaS- based, multi-touch attribution platform SingleView, in order to provide data-led campaign insights. The announcement was officially made yesterday at Awin’s third annual ThinkTank UK conference, held in County Hall, London. SingleView offers insight into the customer journey and,... Read more.

La Redoute chooses R.O.EYE to deliver new customers online

March 21, 2019

Performance Marketing Agency R.O.EYE has won the day in a competitive RFP process to increase new customer acquisition on the La Redoute affiliate program through Awin. La Redoute, based in Bradford, required an agency that had an exceptional track record in delivering ROI for retail clients along with deep understanding... Read more.

R.O.EYE Shortlisted for Three Awards at The Northern Digital Awards

January 25, 2019

  R.O.EYE is delighted to have been shortlisted as a finalist for three awards at the 2019 Northern Digital Awards held at The Royal Armouries, Leeds on Thursday 31st January. In what has been a year of key hires and client wins including: Thorntons, Cotton Traders, Julian Charles and F.Hinds, R.O.EYE... Read more.

“A fantastic solution to the attribution problem,” R.O.EYE wins big at the 2018 Northern eCommerce Awards

November 8, 2018

Manchester agency R.O.EYE was presented with the 2018 Northern eCommerce Innovation Award for its attribution platform, SingleView. The platform, which is being used by clients of R.O.EYE including Harveys, Bensons for Beds and juliancharles.co.uk, won in a hotly contested field celebrating the very best in eCommerce and online retailing... Read more.

Facebook’s attribution system is now live

October 30, 2018

Two weeks ago, the Facebook attribution system was released after being in Beta for more than a year. The system allows marketeers to analyse and examine their campaigns across multiple devices and across the whole Facebook Family – including Instagram, Facebook, Messenger, and the Audience Network. If you have already... Read more.

What we can learn from the Belgium football team about Attribution

August 9, 2018

  Believe it or not, yes there is a loose association between these two very disparate subject matters - football and attribution. Unless you’ve been living with your eyes closed over the Summer, you may have witnessed Belgium reaching the semi-finals of the World Cup and then going on to beat... Read more.

Understanding the true value of Display Campaigns

August 3, 2018

  One of the largest pain points that is observed within the agency is understanding the true value of Display campaigns. Two questions that are regularly asked are, “Is Display incremental?” and, “Would we have got this sale anyway without Display campaigns running?” As a lot more focus is placed upon... Read more.

Google To Stop Providing DoubleClick IDs To Advertisers

May 11, 2018

In a fairly low key announcement this week, Google announced it would no longer be providing DoubleClick IDs from its ad server (DCM) and DSP (DBM). Given the current industry focus on GDPR compliance, it’s not hugely surprising that Google would take this approach. Arguably, sharing data at this granular... Read more.