Our customer survey says retailers are missing out

16 Dec 2016

Retailers are missing the value of the customer journey with a last-click focus, R.O.EYE’s new research reveals. The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across different touchpoints. Industry bible Internet Retailing magazine published news of our findings, along with Retail Times, Netimperative, BizReport and Prolific North.



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