December 21, 2018
R.O.EYE is delighted to be joined by author, John Alexander Rowley at the next Gotham Series Breakfast Briefing, which focuses on how marketers can use a data-driven approach to making spend work harder, accompanied with practical examples to kick start your 2019.
Published in December 2018, John Alexander Rowley’s ‘The Digital Marketing Strategy Playbook’ challenges organisations to rethink their current digital strategies. It explores how to create efficiencies in the uncertain times we are facing and develop the data-driven foundations required to deliver success in today’s rapidly changing environment.
Join us for breakfast to hear about the practical approaches that are successfully enabling digital marketers to more effectively allocate their spend to deliver more for less, promoting their brands to a wider audience and increasing new customer acquisition.
John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for almost 15 years. Most recently, focusing on e-commerce growth at Thorntons as part of a €13b global organisation (Ferrero), John is accountable for digital spend across Paid Media, Organic Search, Email/CRM, Affiliates, Social and Direct Mail. During 2018 Thorntons became a client of R.O.EYE.
8:00 to 8:3o Registration and Breakfast
8:30 to 9:10 Delivering More for Less – John Alexander Rowley
9:10 to 9:30 Practical Examples – R.O.EYE
9:30 to 10:00 Round Table Discussion