November 10, 2016
As we look towards the new year, we will shortly be deluged with views and opinions on the trends and innovations our sector could enjoy in 2017.
Innovation and testing sits at the heart of the way we run R.O.EYE and is exemplified in the services we offer our clients. Using a ‘lean’ testing philosophy, we frequently build technology which we believe will be of use to our customers. The tools we build are the result of an idea from a member of the team, a client request or an opportunity which has presented itself in the market. We release them into the market and enhance them in phased iterative stages.
An area which has seen a large amount of internal investment to date is on our ability to track the value which publishers and other entities are driving to our clients which can be measured on metrics other than the last click. Over the coming weeks and months, we will be starting to release the findings, results and decisions which these tools have yielded.
As a final stage within the current phase of our R&D process, we would like advertisers to complete a short qualitative survey. By way of an unashamed bribe for completing the survey, we will be giving away an Xbox One to a lucky respondent on December the 1st (conveniently, just in time for Christmas).
The survey can be found here:
Exciting times, thanks in advance.