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Seven interactions before purchase produces optimum online sale

15 Feb 2017

R.O.EYE’s new study finds that online shopping journeys with seven interactions produce the healthiest sale. 110,099 individual sales worth £9.2 million were analysed over a period of 11 months across multiple UK retailers and financial services brands, tracking shopping journeys from first measurable awareness to last click. PerformanceIn reported on our results, and press coverage also appeared in Digital Marketing Magazine, Retail Systems, Netimperative, Retail Times and Direct Commerce.