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Seven steps to online order heaven: measuring the ideal customer journey

15 Mar 2017

R.O.EYE’s new study finds that online shopping journeys with seven interactions produce the healthiest sale. 110,099 individual sales worth £9.2 million were analysed over a period of 11 months across multiple UK retailers and financial services brands, tracking shopping journeys from first measurable awareness to last click.

Global Marketing Alliance reported on our results with Mark Kuhillow giving his insight into the study’s findings.