September 19, 2017
R.O.EYE’s latest survey identified that recording and acting on performance data was the number 1 priority for marketers right now; however, our findings showed that some marketing managers are still not leveraging the power of data. A large amount are not understanding the customer journey on the path to sale, nor are they using attribution or apportioning marketing spend effectively.
Below are the key take outs from the survey:
This means that there’s a large amount of brands that have the inability to cope with the increasing complexity of customer journeys. This raises some challenges for even the most seasoned marketer.
Below are five key takeouts to make the most of your data:
If this is on your radar but like the 37% you’re finding it difficult to find the time and resource to give this the right attention, feel free to email Chris.firstname.lastname@example.org for more information about what we have done for our clients.